Matthew Petersen

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I'm Matt Petersen, a senior at Hamline University in St. Paul, MN. This is an online portfolio displaying my work in media relations, visual design, and video production.

Friday, October 21, 2011

Visual Design IV: Posters

Posters form the backbone of marketing efforts at the Hamline campus; they can be taped, stapled, and stuffed everywhere. In 2010, the university invested in digital signage, which provided another way of getting posters disseminated across campus. Here are a few highlights of my work with print/poster design.

Make Your Mark Student Leader Selection Posters (2010/2011); In 2011, I was chiefly in charge of developing a recruitment campaign for student leadership positions for the coming year. Due to the large impact that undergraduate leaders have on the community, I chose to entitle the campaign "Make Your Mark". I envisioned and coordinated the photoshoot (demonstrating students physically "making thier mark") and then developed marketing materials using those photos. Here are two of the posters that were seen around campus.




























Real Men Don't Rape Event Posters (2o10); Part of the Real Men Don't Rape campaign that I envisioned and marketed was an event that featured men from a variety of vocational backgrounds on campus talking about ways in which they strive to end sexual violence. I was fortunate enough to speak in the event. In order to market it, the Sexual Violence Prevention Task Force organized a photo shoot with men from campus wearing the shirts that I had designed. With those photos, I created posters to advertise the event. I am immensely proud of these posters, not only for thier quality but also because they helped draw awareness to an amazing cause.


Real Men Don't Rape Poster 1; McGuire and Sickbert

Real Men Don't Rape Poster 2; Frelix and Gutierrez

Real Men Don't Rape Poster 3; Petersen and Hijazin
Real Men Don't Rape Poster 4; Shingles and Volkmann 
















































Sexual Violence Prevention Awareness Week 2011 Posters (2011); The Sexual Violence Prevention Task Force hosts a week every April dedicated to solidarity with victims and erradication of sexual assault. I designed this poster to advertise these events across the week.



























City Serve 2011 Art (2011); Hamline's Wesley Center for Spirituality, Service, and Social Justice contacted me to create artwork for City Serve 2011, a volunteerism program engaging the Twin Cities. This is what I envisioned and created.



























The Usual Suspects Posters (2011); One of the programs I inherited during my work in the Orientation program was a monthly discussion called "Thoughtful Thursdays". Each session featured a member of the Hamline administration or faculty chatting casually about what they're really interested in. I rebranded it "The Usual Suspects" and created a series of posters to advertise each event. Given the name, I was highly inspired by mugshots and had many laughs editing my favorite professors and deans in front of a police station camera!

The Usual Suspects Poster featuring Dean of Students Alan Sickbert

The Usual Suspects Poster featuring English Professor Marcela Kostihova

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